Small Business Owners: Improving Profits in Daily Operations

When you own a small business, there are dozens of people and projects vying for your time and attention. It can get hard to figure out where to focus your resources and easy to become overwhelmed.

Furthermore, in my years of consulting what I have found to be the difference in success or failure of a business was not the amount of money, a business owner had on hand, nor the education level of the management team. It was his or her daily habits and beliefs, that determined success or the lack there of.

What is profit? It is simply, how much money the business makes after transaction and paying taxes is over.

Traditional thinking about profit says, Revenue – Expenses = Profit. However, this method fails to measure lost opportunity.

What is lost opportunity?

First, business has people performing activities each day. The lost opportunity is in not measuring, managing and leveraging those activities on a real-time basis.

Management fact, your company profitability depends on how well your people consistently perform specific activities minimizing errors.

The following are 12 tips to help your business increase operational efficiency, reduce costs, improve customer satisfaction, and stay ahead of the competition.

1 – Living a balanced life

A. Work and business are not the be-all and end-all of your life. Learn to have fun! Spend more time with your family. Take a vacation once in a while. Engage in activities that will rejuvenate your spirit and your life. Take care of yourself, and your health, exercise and eat fruits and vegetables. Your productivity and focus will improve if you are stress-free and healthy. Bad health and divorces has destroyed more businesses than I have room to write about in this article.

2 – The Destination: Goals, Themes and Vision

A. Go find your business plans and update it. Since your business’ inception, a number of factors must have changed – from the overall business climate to your product line. Take all those changes into consideration, consider the business and economic climate, factor in your and your family’s goals, and get a clear assessment of the direction of your business. Get in touch with your business coaches, if any. What is your overall vision of your business? What are your goals 5, 10, 15, 20 years from now? What is your business theme and brand to your customers? Is it relevant to your business and memorable and fun for your customers?

B. Setting Team Expectations

1. Small business owners need to insure all managers and employees are on the ‘same page’ daily. Setting proper team expectations and accountability, is the most impactful thing you can do to insure the success of your business. Have weekly meetings with management teams to discuss accomplishments and challenges.

3 – The System: Starting your day off with motivations

A. Take a notebook (or a laptop or tablet) and jot down your thoughts and plans for the day. Whether you prefer doing this in the morning or in the evening, it is always best to take a step back, review what happened during the day (or the day before), and think of ways how you can do better. Take time to review your profit scorecard, in order to find quick hits and losses. Send out an email where you see outstanding work, done the previous day.

B. Figure out the 20% of activities that are producing 80% of desired results. Eliminate activities that are keeping you busy but not producing results, daily.

4 – Understand Customer Needs

A. Write down ideas, whether for your marketing strategies, product lines, or new projects that you want to take on. List your ideas on how to expand and energize your business. Only through innovation and continuing adoption of relevant new products and ideas can your business improve its competitiveness and profitability.

B. Take time to tap into your customer database and get in touch with your existing customers. Whether by phone, email or letter, contact your customers to greet them and remind them that your business is ready to serve them again. Get their opinions about what they think about your business (and make getting customer feedback a part of your business processes). You need to constantly look for ways to encourage repeat business. Although marketing and advertising are important to get more customers, quality, service and customer satisfaction are what keep a business successful in the long run.

5 – Understand the Profit Formula in your day to day operations

A. What are the critical success factors in your business, daily and monthly targets to meet or exceed annual profitability?

B. Develop an executive dashboard for monitoring operational progress on a daily, weekly or monthly basis.

C. Compare the employee time documentation with information gathered from your operational monitoring process. If productivity is not meeting or exceeding goals, look at employee time logs where time is not being used as effectively as possible and make adjustments to that employee’s job role. If operations are running on track with goals, consider elevating goals by small increments until you reach a point of break-even.

6 – Keep employees involved, motivated and trained

A. Good employees are hard to find; yet they are an important element in your business. It all comes down to choosing the right person and personality type for each role so that no one is doing tasks that they resent. Forget coaching weaknesses (too time consuming), focus on leveraging strengths and passions. Check to see if they are getting what they need and make them part of the team. Help them understand the importance of their role in your business and how their job impacts the business as a whole. Review your relationship with your employees and find ways to keep your relationship happy and avoid costly attrition.

B. Hiring the right leader, someone who owns the operation from start to finish.

1. The small business owner needs to hire a operations leader to own the operation from start to finish. This person should be obsessed with the details, the metrics, and the numbers. They should be elated to hit their goals, inspired by business coaching to do better when they miss it. They love the success of your company; it’s not a job but an adventure to them.

7 – Keep an eye on new opportunities, markets and products

A. Start the year by exploring new markets for your business. Whether you are looking at targeting a new demographic or getting your business up on the web, take time to plan how you can expand your existing market. Look for ways to improve your marketing, whether by winning easy publicity, arranging an open house or preparing direct mails.

8 – Find Ways to Operate efficiently with lower cost

A. Motivate employees with production goals and ask employees and managers what they need to improve workplace operations. If suggestions seem practical and are within budget, consider implementing them. Example, only scheduling 30 minute meetings unless subject requires extra attention.

B. Documenting your Processes

1. Document the workflow of every operation within the business, with policy and procedures and special customer instructions. Yes, this is a time-consuming, tedious, boring exercise, initially. However, if you are able to provide clear and concise documentation to your team, it leaves very little room for things to be miscommunicated. Documentation makes it easier to onboard new employees, saves business from being reliant on any one person and allows the business to continuously improve and innovate operations, without having to waste months and money, researching and gathering workflow procedures from inexperience contract workers. Documenting helps to avoid ‘lost opportunity’ of being slow to change operations in the marketplace.

9 – Use Process Improvement initiatives to your competitive advantage

Six Sigma methodologies is a tool that can be utilized to improve process, people and profits. By establishing performance measures for key processes, asking the following questions.

• What is the purpose of the key process?

• What is the expected deliverable?

• How will the process owner know if there process has succeeded?

Six sigma benefits for small businesses are

1. Provides a road map and tools to determine root causes and solve problems

2. Reliable facts for decision making, improved metrics and measurements

3. Improvement in order accuracies and on time delivery

4. Improvement in labor efficiencies enterprise wide

5. Increased customer confidence and profitability (customer buy more better quality)

As a business owner, it is vital that you understand how ‘technology’ helps me to make more money by eliminating errors, overhead expenses and attracting more customers.

Invest in new technology that will help streamline operations and improve productivity, after processes have been documented. This could include new computers or equipment related to your industry or designing more efficient work stations and telephone systems. Provide training for new hires to ensure they are aware of how to effectively perform the functions of their job. If seasoned employees are underperforming, send them for training refresher courses.

Documenting processes, installing six sigma and implementing technology improves the customer experience with your business, making your profit planning measurements more transparent to employees throughout the enterprise.

Implementing an employee recognition system and recommendation process, continuously improves operations aligning performance with corporate vision, mission, performance measurements and corporate profit scorecard. Quality improves your customer emotional attachment to your business. Loyal customers are repeat customers which will recruit others to your business, increasing profits.

10 – Identify and Resolve Weak Spots in the System

A. Take stock of all aspects of your business operation and list down the areas that you want to improve. If your list of delinquent receivables is longer than Santa’s list, find out how you can improve your billing and collection process. Perhaps you need to improve your record keeping to help flag you on delinquent accounts

11 – Keep an eye on your competition

A way to get the inside edge on your competitors is by asking your customers for help. This need not be especially difficult or complex. Simply ask your customers (in the form of a survey or follow-up call) if there’s anything a competitor does (or sells) that they wish you did. Now, the idea isn’t that you’ll necessarily turn on a dime and honor every request that comes in.

Own a share of stock in their publicly-traded competitors. This alone entitles you to detailed financial information about the company each and every year. But what if you and your competitors aren’t public companies? The basic idea is the same: any financial data you can get your hands on is worth having. You want to know as much as possible about what their costs are, who their suppliers are and how you stack up in comparison.

If there is a trade journal or research study about your industry, now is the time to subscribe – and digest what it contains.

In addition to using your competitor’s products, you should go through and closely study their sales funnel. Every successful business has a system for attracting, educating, selling and following up with customers. Whether it’s via direct mail, Internet marketing or the telephone, this is the infrastructure that actually turns their prospects into buyers. How do you know if your sales funnel is performing at max capacity if you don’t compare it to the competition?

12 – Go Play Golf: Network, Network, Network

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for your business.

Join business associations to meet other business owners, you might be surprised at who will assist you towards your success or what ideas you hear that can solve your current dilemma.

Join your areas Chamber of Commerce and participate in community service events. Get involved in your community by volunteering, donating to and/or sponsor local events. It gives you the opportunity to network with other business owners and maybe cross promote with others. These monthly meetings let you know what going on economically in your area.

Affiliate Marketing: Tips For Making This Career Successful For Stay-At-Home Parents

In today’s society, more and more parents are looking for stay-at-home work opportunities. Stay-at-home opportunities can provide the perfect work/life balance, and allow more time to be spent with your children. Internet savvy individuals can find a great stay-at-home career in affiliate marketing. In this article, we will discuss some valuable tips which can help you join the ranks of the stay-at-home affiliate professionals.The first step to making your affiliate marketing career a successful one is to set up a great work space. Make sure that your work space is quiet and away from the distractions of the day. Have a comfortable work space that is well stocked with the tools you will need, such as a desk, chair, and well equipped computer. Having a work space that is comfortable, quiet, and distraction free can help you to become more productive, and more successful too.

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Once your space is set up, it’s time to consider your schedule. When establishing what your work-at-home day will look like, always think of your children’s schedule. Try to work when the children are out of the house if possible, maybe during school hours or activity times. Consider hiring a Mother’s Helper to keep your children occupied while you work if there are not times when they will be away. Nap time can also be a productive work time if younger children are involved. If you are able to find time to work while your children are otherwise occupied, you will help to prevent distractions. You will also prevent your children from feeling as if your career is taking time away from them.Besides considering your work schedule versus your children’s schedule, you need to incorporate some time into your day for research and education. Affiliate marketing is an interesting career choice, but it can be a tricky one. Without taking some time to learn the tricks of the trade, you will never be successful. Make sure to plan time for reading, research, classes, or web-based seminars. This will help to build your confidence, and your career.Another valuable resource for stay-at-home parents who choose an affiliate marketing career can be forums and blog sites. Look for sites that incorporate tips from other parents, particularly other affiliate marketing parents. This can give you a place for advice, discussion, and support. Any business professional will tell you that these are valuable tools of any trade, and affiliate marketing is no different.

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Our final tip is to get a good grasp on affiliate marketing basics. Use the educational tips we have provided above, and be sure to find other avenues for enhancing your understanding of the basics. Building from the basics of affiliate marketing will allow you to compose a strategy that will work for you. An effective strategy means an easier time doing business, and more time for that valuable work/life balance that you are striving to achieve.Affiliate marketing can be a wonderful career for any stay-at-home parent. It requires little in the way of equipment, and can provide a wonderful work/life balance for your family. In this article, we have discussed some valuable tips that any parent should consider before starting their affiliate marketing career. Use them to achieve the success you are looking for.

The Energy Healing Power of Natural Medicine

Natural medicine is a system that uses a variety of therapeutic or preventive health care practices such as homeopathy, naturopathy, chiropractic, and herbal medicine. Alternative medicine is also known as traditional, naturopathic, natural or holistic medicine. Proponents of alternative medicine are not refuting the validity of discoveries in and the practical uses of conventional medicine, but are merely trying to put some things into perspective. Due to the widespread interest in natural medicine along with the disappointment and disenchantment with Western medicine, many people, especially in the United States and Europe, where conventional medicine has taken a dominant foothold, are seeking the advice and treatment from naturopathic physicians. These practitioners include herbalists, acupuncturists, naturopaths, chiropractors, and others, who advocate preventative health measures as well as recommend wholesome foods and nutritional supplements for their patients and clients. Considering the growing popularity and effectiveness of alternative health treatments and products, certified and licensed professional practitioners of such medical practices should be given their rightful and respectful place in medical society. Natural medicine has been proven not only to be safe, but more effective than Western medicine in treating many chronic illnesses such as diabetes, hypertension, asthma and many other diseases as well

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The history of Natural Medicine and its roots can be traced back thousands of years to ancient cultures such as India and China. Ayurvedic (E. Indian) and Chinese medicine, along with their diagnostic and herbal systems, are still used in these countries extensively, as well as in the United States, especially in Europe, where alternative medicine is well respected. Chinese herbal medicine has a documented history of over 2500 years in China, and is now widely used by practitioners all over the world. It has been legally practiced in the United States. since the mid seventies by licensed acupuncturists. Homeopathy is also a well-known form of alternative medicine discovered in the 18th century by German physician Samuel Hahnemann, but was practically stamped out in the U.S. in the late nineteenth century by the American Medical Association. In 1938, though, the U.S. Food, Drug, and Cosmetic Act finally recognized homeopathic pharmacopoeia as the legal equivalent of allopathic medicine.Another more contemporary and popular form of herbal medicine, called Western herbalism, can be traced back about two hundred years in America. Samuel Thomson, born in 1769, is considered the father of Western herbalism. He discovered over sixty different medically effective native plants by clinical testing, and on the basis of these findings, devised a theory of disease and botanical drug action. Randy Kidu, D.V.M., Ph.D., writes in his articled entitled A Brief History of Alternative Medicine: “The history of herbal medicine is interesting because herbs have been a part of our diet and pharmacy since man began roaming the earth. Coprophytic evidence (seeds and other plant part(found in preserved fecal pellets) points to herbal use by cavemen. Early herbalists practiced their trade since before recorded history in all parts of the world including China, Egypt, Greece, Rome, Africa, England, the Americas, and Europe. Many herbs are also mentioned in the Bible. Today, based on sheer numbers of folks who use one form of herbal medicine or another, it remains the most-used medicine worldwide.”Twenty-five hundred years after the advent of allopathic medicine, modern medicine is still grappling with the idea that herbal medicine could be an effective treatment, and not just quackery, although thousands of years of recorded history has proved its efficacy. A new model of understanding in medicine needs to be incorporated into the existing allopathic model. Because of the growing popularity and effectiveness of natural medicine, practitioners may eventually be given their deserved place in medical society. The incorporation of natural medical practices into the existing model of conventional Western medicine, including the training of new medical doctors, is now called Complimentary Medicine. In order to solve our health problems, this modern paradigm for treatment in medicine must be promoted. This can only truly emerge when bias, self-interest, greed and discrimination is discarded and diverse medical knowledge is promoted and shared, not only between university trained scientists and medical doctors, but among Alternative Medicine practitioners, philosophers, metaphysicians, and other intelligentsia of society as well.

Skip The Lines – Bring The Amusement Park Right To Your Own Back Yard

There’s no shortage of things to do in Atlanta. From professional sports to amusement parks, there’s something for everyone. In fact, Atlanta is proud to house some of the nations largest amusement attractions, including the ever popular Six Flags Over Georgia. Children (and adults) love the thrill and adrenaline rush of the large roller coasters. However, one thing most people don’t like about amusement parks is the long lines. By the time it’s all said and done, you can spend several hundred dollars for your family to have an afternoon of fun, and only get a few rides in. This year, instead of spending the day waiting in long lines for short rides, why not bring the fun right to your back yard? With today’s technology, you can literally do just that! One of the advantages of living in a large city like Atlanta is that we have large rental companies that can make your special event feel just like a trip to Six Flags… complete with a train and an ice cream cart!

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If you’re trying to replicate the amusement park feel, there are definitely specific items that you’ll want to be on the lookout for. As mentioned previously, ice cream carts and trackless trains help make the special event feel more like a day at Six Flags.In order to make your next special event more special, try some of the following tips:

Head online to do some research on the party rental company that has the selection your looking for. If you want an ice cream cart to complete your theme park adventure, look around until you find what you’re looking for.

Don’t settle for the first website you see. There are literally hundreds of inflatable party rental companies in Atlanta. Keep looking for a website that offers a wide variety of rental items that you’re looking for.

It’s better to rent everything from one company. Renting in bulk can help you save money. Larger companies will offer discounts for larger purchases of multiple units and rental items.

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Having a day of amusement park fun is cheaper and easier than ever before. By bringing the amusement park to your front door by using a party rental industry, you can include more people at a lower price. So next time you’re planning a special day, instead of spending tons of money for just a few people and braving the long lines of amusement parks, invite the whole neighborhood and bring the amusement park right to your own back yard!